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The White Ribbon Campaign is the largest global male-led movement to stop violence against women. Operating in Australia since 2003, White Ribbon engages and enables men to lead this social change.

The White Ribbon Campaign is working to prevent the most common and pervasive form of male violence – that towards women. By preventing violence against women, all of society benefits.

Alarmingly, statistics show that one in three Australian women report having experienced physical or sexual violence since the age of fifteen. These women are our mothers, our daughters, our wives, our girlfriends, our colleagues and friends. The White Ribbon Campaign’s aim is to stop this insidious violence.

Each year on November 25, the International Day for the Elimination of Violence against Women, men and women across Australia are encouraged to wear a white ribbon as a symbol of their oath, to never to commit, excuse or remain silent about violence against women. Swearing the White Ribbon Oath and wearing the ribbon are public displays of a person’s commitment to the Campaign.

Through a combination of awareness-raising campaigns, community events and primary prevention initiatives with schools, universities, workplaces and sporting bodies, White Ribbon works to end the attitudes and behaviours which lead to violence against women.

White Ribbon is delighted to be working together with Puckles Family Bakehouse in raising awareness about the issue of men’s violence against women and driving change within the community. This year, White Ribbon in partnership with Puckles Family Bakehouse will be launching White Ribbon Cupcake Month, where during November, 25% of the takings from the sale of White Ribbon cupcakes in Puckles Family Bakehouse stores will be donated to the White Ribbon Campaign.

The money raised from this initiative will go towards White Ribbon’s national awareness-raising campaigns as well as its primary prevention initiatives in schools, universities, workplaces and sporting bodies.

To find out more about the White Ribbon Campaign, where to purchase your white ribbon and other ways for you to get involved, visit

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